You’ve chosen your niche. You have done some research and learned the easiest way to grow a list is by providing high quality information at set intervals to your prospects. You know you NEED to publish a newsletter in order to reach your target audience. But now you are stuck and can’t decide what to name your newsletter.

Since your newsletter’s name will contribute to the decision as to whether or not someone will read and subscribe to it, it’s important that you choose a good name right from the beginning. But how do you decide on a good name for your newsletter?

If you have done your research properly when first deciding on your niche, you know that people use keywords and keyword phrases to find information on the internet. So, the name of your newsletter should include your most important keyword or keyword phrase. You want people to look at your newsletter’s name and to know instantly what it is about. For example, if your newsletter is about article marketing, a potential name would be something like ‘Easy Article Marketing Tips’.

PLEASE NOTE: Always check that you can purchase a domain name that is exactly what you have named your newsletter as you will want a website or blog for your subscription form.

If you are trying to establish yourself as an expert in your niche, you might name your newsletter something like ‘Email Marketing Tips by Donna Walsh’.

Or if you are trying to promote your brand name, you could decide on something like ‘DWWD Newsletter’ which is the name of my internet marketing newsletter where DWWD is my brand and stands for Donna Walsh’s Website Development. I use this brand in the title of many websites I own. As soon as people see ‘DWWD’, they know it is something I have created. I have created a logo using my brand name and always include it on my websites even those not containing my brand in the domain name.

PLEASE NOTE: It may take some time before your brand is well known enough that people instantly recognize it as belonging to you. So unless you have decided on a brand that will accurately reflect your internet business in the long run, I suggest not using a brand in the name of your newsletter..

When you are trying to choose a name for your newsletter, write down as many ideas as you can think of. The more ideas you can come up, the easier it will be for you to decide on a good name.

You may want to brainstorm some ideas, get inspired by other people’s newsletters, or even look at offline magazines’ names. You can also ask your friends, associates, family members, online forums, or anyone else who might give you some good ideas.

You do not want to spend the time, effort, or money on a name for your newsletter that you will not be happy with in the future. So wait a day or two before deciding on a name. What sounds like a great name today may not sound as good tomorrow. An even better name may pop into your head if you think about it for a bit.



Source by Donna L Walsh

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